DFS provider seals long-term marketing deal

| By Richard Mulligan
Global Daily Fantasy Sports (GDFS) has struck a five-year marketing deal with US-based SPORTTU.

Under the deal, GDFS’s daily fantasy sports (DFS) product will receive exposure via SPORTTU, a digital platform that provides sports fans with news, scores, photos, videos and social connections.

SPORTTU, in cooperation with Global, will now be able to offer its daily fantasy sport product to telecommunications subscribers via the SPORTTU app.

SPORTTU said that it already has an agreement in place with a telco partner in Latin America that has millions of subscribers. Further expansion on the continent, as well as in Europe and Asia, is planned for this year, while SPORTTU’s media technology database already hosts global sports content from more than 30,000 sources, the company said.

“Our partnership has the potential to greatly expand Global’s DFS product and reach into new and emerging markets and a new customer base,” GDFS chief executive Darcy Krogh said.

“This alliance provides synergies to both parties and we are excited to work with the team at SPORTTU to integrate daily fantasy sports into their offering. In the end Global and SPORTTU are united in sports and entertainment and we believe that this is a perfect marriage as telecommunications and media companies look to monetize their user base outside of traditional sources of voice and data.”

SPORTTU president Juan Carlos Barrera added: “Telcos are becoming digital media companies where content drives revenue opportunities. The old business model of selling minutes is a business of the past.

“Our technology and access to global sports content immediately solves their needs by providing them with a content rich app and website which they can monetise through advertising, ecommerce, video and user data analytics.

Our platform offers telcos the opportunity to immediately become a digital media company and to offer their users a personalised white-labelled app and website monetising their existing assets and mobile devices.

“Integrating Global’s DFS product into our platform is a natural fit and extension to our offering and now we add daily fantasy sports gaming to the mix to the millions of mobile users of our customers to expand their ecommerce capabilities.”

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