Morales has more than 15 years’ experience in the igaming sector, having most recently served as LatAm sales manager at Playtech.
Prior to this, he was head of sales for LatAm at Microgaming for five years.
“Continent 8 is an independent, international business on a mission to discover and deliver innovative technology solutions for the global igaming industry,” Morales said.
“I was impressed by the company’s commitment to make a significant investment in Latin America – it’s a business with a big future across the Americas and globally, and I’m looking forward to playing a part in that exciting journey.”
Americas managing director Nick Nally added: “As a highly skilled sales professional with an excellent record in the gambling and casinos industry, he is a very valuable addition to our team.
“Jorge joins us at a very exciting time for the business too because November sees us enter the LatAm market with the launch of our cloud solution in Colombia.”