BtoBet introduces new lottery technology with iLotto Solutions

| By Robert Fletcher
Online gaming platform provider BtoBet has launched a new lottery solution via its partnership with iLotto Solutions.

Under the agreement, iLotto Solutions’ entire lottery portfolio will now be made available to all of BtoBet’s operator partners.

The solution can be seamlessly integrated across all retail, internet and mobile channels and allows the players to partake in a player-centric approach.

BtoBet and iLotto Solutions’ also said the solution allows users to take total control of their acquisition, conversion, retention and reactivation strategies.

“The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket,” BtoBet chief executive Alessandro Fried said.

Freid also emphasised the potential the solution provides to operators in terms of increasing player engagement, with licensees given the opportunity to opt for branded lotteries and syndicates – all provided in a localised context, where core functionalities remain the same, but allow for some changes in terms of frontend customisation, jackpots, language and currencies.

Image: Marco Verch

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