Booongo adds Daily Rewards feature to engagement tools

| By Robert Fletcher
Global casino games provider Booongo has added a new Daily Rewards feature to its range of engagement tools.

Players can view the daily objectives required to unlock rewards such as cash giveaways and free spins.

Up to five prizes can be awarded each day and can be customised depending on each operator’s obligations.

According to Booongo, this promotional tool allows operators to boost the way in which they both attract and retain players, with marketing teams able to set promotional cycle durations and participating games, as well as monitor the progression of campaigns with back office support.

Yuriy Muratov, head of account management and business development at Booongo, said: “Daily Rewards is an exciting addition to our range of engagement tools and is sure to attract the attention of operators and players alike.

“Acquisition costs continue to rise and the ability to retain existing players is of high importance to operators right now. Our new tool not only improves the slot experience with the giveaway of cash prizes and free spins to players, but also provides a cost-effective solution for operators to increase retention rates.

“Daily Rewards is already live with our new Hot Summer Days promotional campaign, where players are guaranteed to receive personal gifts whenever they return to play our participating games. It’s proving really popular with players who keep coming back for more.”

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