BlueRibbon pens gamification deal with Chumba Casino

| By Robert Fletcher
B2B marketing platform provider BlueRibbon Software has entered into a new partnership with Virtual Gaming Worlds’ social casino, Chumba Casino.

Under the deal, Chumba Casino will implement gamification solutions driven by the BlueRibbon platform.

According to BlueRibbon, the partnership will help solidify the social casino’s competitive edge, as well as enhance player engagement and brand loyalty.

“We are excited to be leveraging BlueRibbon’s fantastic loyalty tools, which will allow us to further entertain and delight our most engaged players,” Chumba Casino general manager Lloyd Melnick said.

Amir Askarov, co-founder and chief executive of BlueRibbon, added: “Entering into such an esteemed partnership with the highly regarded Virtual Gaming Worlds’ Chumba Casino is an incredible feat for us at BlueRibbon, as the likes of such a union has never been achieved before.

“In the past, the social casino has relied exclusively on its internal steam to upscale its offerings.

“Now, in tandem with our independent and intelligently designed Player Engagement Platform, Chumba Casino is equipped to unleash the full potential of their sweepstakes jackpots to deliver a superior player experience.”

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