BlueRibbon and SuperSeven partner to launch SuperPots

| By Robert Fletcher
SuperSeven, the new online casino from Bet Seven Online, is to use BlueRibbon's gamification solution as part of its offering.

Set to launch on Gaming Innovation Group’s (GiG) platform in the first half of 2021, SuperSeven will feature a collection of RNG and live casino content, alongside the gamification features.

SuperSeven will use BlueRibbon’s player engagement platform, which enables operators to create customised jackpots.

The partnership between BlueRibbon and GiG will also allow all GiG operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots.

“We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more,” BlueRibbon chief marketing officer Dan Fischer said.

“Our solution was created for exactly this purpose, and we’re thrilled to be one of the key mechanisms that will facilitate SuperSeven’s highly gamified experience.”

SuperSeven chief operating officer Tim Parker added: “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power.

“This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved.

“Players are tired of traditional bonusing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”

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