Betway expands partnership with PSG

| By Robert Fletcher
Online gambling operator Betway has expanded its partnership with PSG.LGD, the official DOTA 2 esports team of French Ligue 1 football club Paris-Saint Germain.

Under the deal, Betway will be designated as the main partner for PSG.LGD for at least one year.

Betway will also join PSG Esports’ wider operations as its official betting partner.

“Through our existing relationship, Betway has proven itself to be an organisation that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together,” PSG’s director of brand diversification Fabien Allègre said.

Paul Adkins, operations and marketing director at Betway, added: “We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team.

“Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level.”

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