Fallon will offer tips, knowledge and insight as part of a series of podcasts on the BetUK website.
The partnership coincides with the brand’s addition of over 40,000 live streamed races from around the world.
“I’m delighted to be working with BetUK on the Fallon’s Fancies podcast, I hope my knowledge and tips will give an entertaining insight into the wonderful world of horse racing and encourage more people to get involved and perhaps find a winner or two,” Fallon said.
LeoVegas Group’s UK country manager Matt Bramley added: “BetUK is one of our fastest-growing brands, and we are thrilled to announce this exclusive partnership with Kieren Fallon – a horse racing legend.
“This new venture demonstrates our commitment to becoming a leading player in the market and a favourite site for racing fans.”