BettorView Live runs an interactive video conferencing platform solution that increases fan engagement via watch parties adjacent to stats, betting odds, and other sports-centric infotainment.
Designed to complement in-home viewing of live sports with a focus on betting statistics, BettorView also said it creates and optimises new revenue streams for partners.
BettorView counts the like of DraftKings, and William Hill among its partners.
“For the past few years, BettorView has been powering a transformation in sports engagement through our partnerships,” BettorView co-founder Seth Schorr said.
“Our mission is rooted in creating innovative and exciting ways for fans to engage with their favourite sports, teams and leagues, no matter where they are watching games.
“Our joint venture with Edison Interactive – who are market disruptors in the development of video conference, IoT and DOOH digital solutions, allows us to bring BettorView Live as a winning solution for sports leagues, teams, fans and sportsbook operators.
Edison Interactive chief executive and co-founder Jeremy Ostermiller added: “We are excited to partner with BettorView as we are equally committed to solving some of these issues.
“Both companies have a wealth of experience and knowledge in addition to delivering forward-thinking technology solutions in the sports industry.
“I have no doubt that together, we have created a solution that is instrumental for the future of sports.”