Better Collective’s revenue came to €38.8m, an increase of 85.6% compared to the first quarter of 2021. Publishing generated €23.8m, while paid media made €14.9m this quarter. This is a year-on-year increase of 24.1% and 823.9% respectively, with the paid growth fueled by Better Collective’s acquisition of pay-per-click specialist Atemi last year.
In terms of the affiliate model break down, revenue share totalled at €17.2m, a rise of 22% compared to the first quarter of 2020. Cost per acquisition revenue, at €16.7m, rocketed 376.5% year on year. Subscription revenue, at €1.7m, and affiliate revenue, at €3.0m, brought the revenue to its final total.
However, the overall rise in the cost of expenses brought the revenue down. Direct costs related to revenue added to €15.1m, a sharp rise of 454.9% compared to Q1 2020. Again, this was heavily related to the Atemi deal.