Betsson eyes engagement with Booongo

| By Robert Fletcher
Betsson Group has entered into a new partnership with online slots developer Booongo, as it seeks to enhance its content portfolio and boost player engagement.

Under the deal, Booongo will supply its range of premium games to Betsson., including titles such as Dragon Pearls, Great Panda, and Aztec Sun.

Betsson will also make use of Booongo’s of proprietary in-game promotional tools to help drive player engagement and retention across various markets.

“Booongo’s impressive offering of both slot games and promotional tools is something that we are very eager to deliver to our players,” Betsson product director Ciara Nic Liam said.

“With a strong roadmap featuring thrilling content to go live in the coming months, we are very pleased with this agreement and look forward to it being a success.”

Sebastian Damian, commercial director at Booongo, added: “Betsson is a global leader within our industry and this new partnership underlines just how far we have come.

“We are delighted to be working with Betsson as our portfolio goes from strength to strength and look forward to a long and successful relationship.”

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