Betfred scores title sponsorship of rugby league’s Challenge Cup

| By Robert Fletcher
Betfred has agreed a one-year deal to become the title sponsor of the Challenge Cup club rugby league competition.

The agreement will see the 2021 edition of the annual tournament renamed as the Betfred Challenge Cup.

The deal also includes sponsorship of the Women’s Challenge Cup.

Betfred’s has a long-running association with rugby league, as the bookmaker has sponsored the Super League for a number of years and will this year also become the first title sponsor of the Wheelchair Rugby League Challenge Cup.

In addition, Betfred is already title sponsor of the Women’s Super League, winning sponsorship rights in 2019.

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