Betfair seals Conmebol tie-up

| By Richard Mulligan
Betfair has sealed an official partnership with Conmebol, football’s governing body in South America.

Under the agreement, the online betting exchange will serve as the official partner of Conmebol’s club competitions – the Copa Libertadores and the Copa Sudamericana.

The deal will run until the end of 2022.

Betfair confirmed that, as part of the contract, it had secured digital assets. Rights spanning stadium branding and promotions via broadcast coverage of the competitions are also included.

“These two prestigious tournaments have provided so many memorable moments in world football throughout the ages and we are very proud to be supporting the action for the next three years,” Betfair brand director Stephen Mault said.

“We look forward to seeing how the rest of this year’s tournaments unfold.”

Flutter Entertainment, which operates Betfair, said in its annual report last year that Brazil represents the brand’s most significant “grey” market worldwide.

The Brazilian government is holding a public consultation on sports betting regulation this month.

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