The operator said that through this new platform, “users will be able to place a bet at the best bookmaker price without having to understand exchange betting”.
“We believe the industry needs to be opened-up and far more transparent for everyday punters and professional gamblers like,” BetConnect founder and chief executive Daniel Schreiber said. “Our new platform is built to deliver this, ensuring the proposition is accessible and far easier to use for the mass market whilst also enabling pros to get their bets matched.
“Whilst our look and feel has become more aligned to a modern sportsbook look, our underlying ethos and core proposition remains very different. What we have created is a unique proposition in the market that is pushing the boundaries and challenging the status quo, but at the same time can be easily understood.”
Since its launch in 2018, BetConnect has obtained 20,000 customers, and has seen more than £240m worth of bets matched.