The new-look programme will offer a number of fresh features designed to support, inform and enhance the relationship between bet365 and its partners.
These will include the launch of a new website that allows users to check results on the move, a redesigned library of geo-responsive creative material, enhanced visual dashboards to analyse data at scale, an improved link management system, an enhanced news and alert system and real-time stats for selected performance metrics.
Bet365 added that in order to highlight its commitment to responsible gambling, a detailed compliance section will be available with the most up-to-date guidance for each market.
“Our highly trained marketing managers will provide additional personalised support, answering any questions and providing assistance to help bet365 partners to maintain their compliance,” the business said.
A bet365 spokesperson added: “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel.
“With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.
“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships.
“With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support. This is a key focus for the business and our partners and will help to place bet365 in an even stronger position.”