The BC.Game Game Partner Program will run on the Affilka by Softswiss affiliate marketing platform, offering users tools and solutions for business promotion.
BC.Game has worked with Softswiss since last year, having signed an agreement to integrate content from more than 170 providers via the Softswiss Game Aggregator.
“We had our own affiliate system that we built ourselves and it was great for players and friend to friend referrals,” BC.Game head of operations Chris Butler said.
“However, I knew we needed something that was geared towards the professional igaming affiliates and was packed with the features that are necessary for our partners to run and manage successful campaigns.
“I did many demos with other affiliate software providers and platforms. Affilka stood out to me as the best. It was an easy decision to make.”
Anastasia Borovaya, product owner of Affilka, added: “I’m delighted that a large and well-known brand such as BC.Game chooses Softswiss products for their development.
“Affilka was the perfect introduction to Softswiss products and paved the way for BC.Game to further explore the product ecosystem. Our team will convert BC.Game’s trust into the highest level of service and a professional approach to the tasks at hand.”