ASA rejects complaint over Ladbrokes’ The Goonies slot ad

| By Robert Fletcher
The UK’s Advertising Standards Authority (ASA) has rejected a complaint against Entain brand Ladbrokes for a Facebook advertisement promoting a slot game based on the 1985 film The Goonies.  

The Authority ruled that the material, a promoted Facebook ad that appeared on 31 March for Jackpot King’s The Goonies slot game, did not have a “particular appeal to children”.

It received one complaint, from someone who thought that a slot inspired by the film was likely to be of particular appeal to those under 18 years of age as the slot was based on a children’s film.

The operator said it removed the ad from circulation, but argued that it was not of particular interest to children as the film had been released in 1985 and “was not a current or recent film that would be well known to children in 2021”. 

In addition, Ladbrokes said the ad was specifically targeted only at users aged 18 or over.

Read the full story on iGB.

  • Regions:
  • UK

Subscribe to the iGB Affiliate newsletter