AffiliateINSIDER’s Johnstone accepted into Forbes Agency Council

| By Robert Fletcher
Lee-Ann Johnstone, founder of digital marketing agency and igaming affiliate specialist AffiliateINSIDER, has been accepted into Forbes Agency Council, an invitation-only community for entrepreneurs specialising in a range of digital marketing agency services.

The Agency Council is part of Forbes Councils, a collective of business communities created by business publication Forbes, and the Young Entrepreneur Council. It was formed to bring together leaders with the people and resources to help grow their industries.

Johnstone was vetted and selected by Forbes’ review committee based on her broad knowledge of digital and affiliate marketing. She was approved against the criteria of having a proven track record of successfully impacting business growth metrics, as well as on the strength of her personal and professional achievements and industry honours.

As an accepted member of the council, AffiliateINSIDER will gain access to a variety of content marketing opportunities to increase its reach, while supporting professional influence and knowledge sharing around digital and affiliate marketing.

The agency will be connected directly to other digital marketing leaders to collaborate on projects, and Johnstone will be invited to work with the Forbes professional editorial team to share her industry expertise.

“I’m pleased that affiliate marketing is getting a bigger voice as a digital channel across larger mainstream media like Forbes and I’m delighted to have been invited to join the Forbes Council,” Johnstone said.

“Affiliate marketing shows no signs of slowing as a digital medium of choice for brands across the globe,” she added. “I look forward to sharing my knowledge of affiliate marketing and affiliate programme management and discussing future digital trends on a global scale as a member of the Forbes Agency Council.”

Scott Gerber, founder of Forbes Councils, said: “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Johnstone was named one of iGB’s Most Influential Women in 2019, in recognition of her career spanning two decades in digital marketing.

Her work building affiliate networks and sites, as well as working for operators, networks and payment companies, has seen her dubbed by industry peers as a “powerhouse” and “tireless campaigner for affiliate development”.


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