ACMA flags inconsistencies in gambling ad rules compliance

| By Robert Fletcher
The Australian Communications and Media Authority (ACMA) has reminded all licensed online operators in the country to comply with gambling advertising rules after highlighting a number of inconsistencies in operators’ interpretation of the controls.

Introduced in 2018, the regulations state that gambling advertising cannot be shown during live sport on television, radio and online between the hours of 5:00am and 8:30am, with ads also restricted outside this period.

The ACMA has continued to monitor the effectiveness of the rules, saying that in the second year of the measures being in place, it conducted three investigations into operators.

Though the ACMA did not identify any major concerns, it did uncover a number of inconsistencies in how providers interpreted the rules.

These included the use of an exemption set out under the Broadcasting Service Act 1992, which allows for an identical online simulcast of a live sporting event to be exempt from the ad rules.

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