888 to boost player experience with BlueRibbon

| By Robert Fletcher
Online gaming operator 888 Holdings has entered into a new partnership with BlueRibbon Software as part of an effort to deliver an enhanced experience to players.

Under the agreement, the 888casino brand will make use of product-agnostic, real-time gamification tools on the BlueRibbon Player Engagement Platform.

BlueRibbon said the arrangement will help to improve player loyalty and brand differentiation and increase 888’s ability to engage players across regulated jurisdictions.

Furthermore, 888casino is will offer players personal jackpots provided through the partnership with the aim of offering customers a fully personalised gaming experience. Various tools are available such as a jackpot widget, which enables users to monitor the growth of their money pot.

“BlueRibbon is an internationally recognised marketing platform; with a powerful set of personalised tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino,” 888’s senior vice president B2C Guy Cohen said.

“Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.”

Amir Askarov, co-founder and chief exectuive of BlueRibbon, added: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player.

“Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level.

“We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”

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