32Red expands content portfolio with Relax Gaming

| By Robert Fletcher
Kindred Group-owned online gambling operator 32Red has entered into a new content partnership with Relax Gaming.

Under the deal, 32Red will have access to Relax Gaming’s in-house developed games, such as Temple Tumble, Money Train and La Fiesta.

Relax will partner with Microgaming to complete the integration of content.

32Red is supported by the Kindred Affiliates network, which is operated by its parent company.

“Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering,” Kindred’s UK general manager Neil Banbury said.

Relax chief commercial officer Daniel Eskola added: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.

“Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top tier operator.”

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