In his new role, Holm will be tasked with streamlining the provider’s affiliate platform and leveraging its network of affiliate partners.
Holm brings more than 15 years of igaming experience to the provider, having started his career as a poker affiliate in 2004.
In 2010, he began working as an operator executive and lead the affiliate departments for brands such as Redbet, Evoke Gaming and Twin Casino, picking up the IGB Affiliate Program of the Year award in the process.
“After 15-plus years in igaming affiliation I’m absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies,” Holm said.
“This sector is going through an exciting period and I’m looking forward to working with my new team and building the ultimate affiliate product for the sector.”
Esports Technologies’ chief marketing officer Mark Thorne added: “I’ve had the great pleasure of working with Michael on a number of occasions over the last seven years and his knowledge and understanding of the affiliate market is unparalleled, as is his reputation amongst affiliate partners.”
“As we continue to look at expanding Esports Technologies’ product offering, Michael is not only an excellent fit but is also perfectly placed to help us pioneer our affiliate model for esports and our business as a whole as we embark on a period of expansion and development.”