As places around the world continue to reopen in the wake of the Covid-19 pandemic, we bring you a broad-ranging issue of iGB Affiliate, covering market insights on the US and Russia, the ongoing importance of user experience for affiliates, and a quickfire roundup of regulations across the EU from Wiggin LLP.
We lead the issue with Joanne Christie’s investigation into the reality of revenue share agreements which don’t always live up to the hype. This coincides with a Bojoko report based on an audit of 300 programmes which revealed some operators promoting a 45% rate are actually paying as little as 8% to their affiliate partners.
In addition, gambling industry stalwart Richard Schuetz writes affiliates a Letter from America, explaining how the history of the US gambling market is influencing attitudes towards affiliates today, and Julian Buhagiar offers his perspective on the world of live-streaming affiliates, and why he thinks it will be the next big thing for igaming.
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Squeezed: Are affiliates unfairly bearing the rising cost of doing business?