With operators unable to hammer their old email databases, could GDPR present SEO-savvy affiliates with a chance to bounce back after recent tough times? Nick Garner considers this question as gaming industry stakeholders adjust and adapt to the brave new
world of data protection (p28).
How businesses can mitigate the impacts of GDPR and the growing compliance demands in regulated environments is also analysed by Julia Logan ahead of her presentation at iGB Live!, the Super Show successor event also combining the Amsterdam Affiliate Conference and EiG (p15).
Our experts also look at the huge US opportunity up for grabs following May’s landmark lifting of the federal sports betting ban under PASPA by the US Supreme Court. With sports lying at the very heart of American culture, this fundamental shift will not only transform how US customers watch, interact and engage with their favourite pastime, but the sports betting business on a global level.
Alongside the usual actionable advice and insights, we speak exclusively to Better Collective CEO Jesper Søgaard ahead of the Copenhagen-based business becoming the second big affiliate to list. We also chat to Ory Weihs from the business that first blazed the trail back in 2014, XLMedia.
Enjoy the issue and we look forward to meeting with as many of you as possible in Amsterdam from 17-20 July.
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How GDPR has actually brightened the outlook for SEO-savvy affiliates
- Getting to grips with regulated environments
- LatAm betting market snapshot
- GDPR: headache and huge opportunity
- Better Collective to ramp up M&A after float
- Post-PASPA: a new Klondike or fool's gold?
- Operators vs fraudsters: whose side are e-wallets and affiliates on?