Seat at the table - October/November 2020

Welcome to our international issue, which provides a comprehensive toolkit for intrepid affiliates looking to enter new markets around the world.

In addition to iGB Affiliate regulars such as Martin Calvert and Dan Taylor covering all the essentials of effective SEO and localisation for international markets, Lee-Ann Johnstone provides the lowdown on what you need to know and do before launching a global affiliate programme.

Beyond our central focus for this issue, Luke Eales considers what affiliates should be doing to support responsible gambling, Julian Buhagiar analyses the biggest piece of sector M&A in years – Better Collective’s £40m acquisition of paid-search specialist Atemi – while Erica Anderson shares the headline findings from Income Access’ third affiliate survey.

Seat at the table

November / November 2020
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Issue

83
  • A LEGEND LOST: TRIBUTE TO TREVOR WEIR
  • PRACTICAL AI: GPT-2 FOR CASINO AFFILIATES (PART 2)
  • INTERNATIONAL SEO AND LOCALISATION – FIVE STEPS TO GROW
  • AFFILIATE LICENSING: THE US EXAMPLE

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