This issue we focus on the road back to some kind of normality for affiliates as lockdowns ease and major sports grind back into action behind closed doors.
In the Traffic section, Sam Raife looks at how SEOs can capitalise on the remaining EPL fixtures, while Feargal Byrne advises PPC affiliates on how to get on the front foot as the industry pivots back to sports from cross-selling poker players into casino. In Insight, don’t miss Lee-Ann Johnstone’s perspective on how she sees a sector which does so many of its deals over a drink and a handshake adapting to restricted physical interactions and virtual events.
We also bring you an excerpt from our brilliant new Affiliate Monitor report looking at how the sector’s listed affiliates have fared during the crisis, while Martin Calvert looks at Google’s advance warning of its Page Experience update and what this means for SEOs and marketers.
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The Road Back
- THE AFFILIATE SECTOR AND THE COVID-19 CRISIS
- ONLINE BINGO SERPS IN THE TIME OF LOCKDOWN
- ADVANCE WARNING: GOOGLE’S PAGE EXPERIENCE UPDATE