For this issue, tying into Clarion Gaming’s new ICE 365 content series, we round up some of the biggest names in sportsbook affiliation, who reveal they have bounced back stronger than ever following the shock of the pandemic last year. We find out how they pulled this off and what they see as the potential opportunities – and disruptors – ahead.
I am also delighted to announce that as part of a major overhaul of the iGB Affiliate content offering, my face will be replaced on this page next issue with that of new deputy editor Conor Mulheir. Some of you may already know Conor from the excellent live content agendas he has produced for events such as iGB Affiliate London, and he will now be expanding his remit to include all of our digital and print channels.
These include our new podcast, Affillipod, which will see Conor covering all the important industry developments and talking to the personalities making their presence felt in the world of igaming affiliate marketing.
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The rebound: how sportsbook affiliates have come back stronger than ever
What impact has the pandemic had on sports betting search behaviour?
Why sports betting brands should change their affiliate marketing tactics
Page Experience is imminent: are you ready?
The affiliate view on marketing tools