Although not the first development to have forced the sector to question its (over)reliance on bonus-led acquisition and retention, Sweden’s restriction to one per player has intensified and broadened the debates. So is the current bonus culture bad for business? In this issue our expert contributors build a compelling case for the sector putting its marketing money and efforts elsewhere.
Traffic features two articles designed to help you unlock opportunities in two key markets, with Roy Coughlan writing on soonto- open PPC in Sweden and Dipesh Parmar on cracking the US with audience data.
We also consider NetEnt’s push into the affiliate space from two perspectives – SEO and that of fellow affiliates – while Luke Eales dissects the impact of the GC’s forthcoming KYC changes on affiliates.
Enjoy the issue!
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Why it's time for the industry to end its bonus fixation
Highlights from the issue include:
- Ranking games: NetEnt’s affiliate prospects
- Cracking America with audience data
- Saving Online Bingo
- Best Bookmaker for Social Media