Although shortened by this year’s World Cup, the relative downtime over the summer is a perfect opportunity for webmasters to undertake those maintenance jobs they have likely been putting off, from fixing broken links to upgrading security and testing for errors. On p8 Julia Logan runs you through the essential steps affiliates should take to ensure their platforms are optimised to capture and convert that traffic once business picks up again after the summer.
We also speak to Richard Moffat, CEO of one of the biggest sports-betting affiliates in the UK, OLBG, about becoming a product-led business, above-the-line sponsorship strategies and why operators need affiliates more than ever. According to Moffat (p31) the reason we haven’t seen programmes shutting completely in the wake of the Sky Bet announcement last year is because a well-run affiliate programme “is still the most cost-effective way for operators to grow their business”.
Our cover feature sees Nick Garner attempt to divine where crypto-driven gambling is going to take the industry in the next few years (p26).
Looking beyond this issue, preparations are already in full swing for the Lisbon Affiliate Conference taking place 17-20 October. Relocated after three successful years in Berlin, the event will provide the same unparalleled opportunities to network, learn and connect with new prospects in this fantastic city located in one of Europe’s newest regulated markets. Registration is now open – see you there!
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How skins trading is reshaping the future of crypto gambling
- Display ads: World Cup winners
- US sports betting and Aussie rules
- Cover story: The future of crypto gambling
- Marketing a new affi liate programme
- Avoiding marketing to self-excluded players
- Data centre, including EU round-up, H2 dashboards and Hitwise US search data