In the final issue of the year, Phil Blackwell takes a long overdue look at commission baselines, which only trigger payouts to affiliates once their referrals reach a set level of deposits or wagers. Rather than being all doom and gloom, though, Phil says the restrictions of baselines and the limitations of rev share can offer unique opportunities for affiliates (see p25).
Our affiliate profile for this issue is Malta-based Slot Catalog, which ranks games based purely on hard data. Co-founder Johannes Klasson tells Joanne Christie about his plan to turn the platform into the App Annie of the online casino market (p30).
Elsewhere, regular contributor Nick Garner looks at how affiliates soar – or crash – in the rankings, based on how they optimise for Google. It’s a process he suggests should now more accurately be called SUO, or search user optimisation, as opposed to SEO (p16).
This time of year also sees us gearing up for our biggest affiliate event, the London Affiliate Conference, which runs alongside ICE London at ExCeL from 6-9 February 2019. This will provide four days of unparalleled networking and learning for more than 5,000 delegates.
See you there!
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The good, the bad and the opportunity for commission triggers
Highlights from the issue include:
- Catena’s ambitions in the United States
- The tech behind top rankings
- How to cash in on Africa
- Industry insight: Toni Halonen, Bojoko
- Understanding search user optimisation