Corralling expert opinions on how the year ahead could unfold has become a fixture in industry publications at this time of year. Such predictions are generally a blend of extrapolation and hanging of hats on this being the breakthrough year for that product, tech or marketing channel, but that hardly makes them any less compelling. In this issue our intrepid band of forecasters dust down their crystal balls to see what 2021 holds in store.
In keeping with the forward-looking theme of the issue, Lee-Ann Johnstone also shares her four trends to watch in 2021, while Will Frogley looks at how our relationship with Google is shaping the future of search.
Elsewhere, with Google’s Core Web Vitals and updates set to further challenge webmasters on the SEO front this year, Julia Logan assesses the winners and losers in the online casino SERPS following the latest core algorithm update.
Finally, Brazil is of course one of the main markets on the radar of many international operators this year, so don’t miss our interview with the CEO of one of the leading affiliate networks in the country, Alessandro Valente from Super Afiliados.
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2021 How will the affiliate universe evolve this year?
- Other highlights from the issue include:
- Boomtown: time to look again at bingo
- Optimising for the Page Experience era
- How advertising bans in Europe are affecting the gambling sector
- A look at how traditional media is evolving to incorporate sports betting