Casino Affiliate Director

Posted by Pentasia
  • Salary up to 100,000 (depending on experience)
  • Location London
  • Reference 34973

I am supporting a new and exciting igaming start-up which is strongly backed by Danish investors and run by igaming industry veterans. With their curacao license in place and with strong new opportunities brought to the table, my client is seeking a Casino Affiliate Director to join their organisation and also join them on their growth journey. 

This is a fantastic opportunity to learn from the best and bring your expertise to the table and be heard! 

Job Summary:

As the Casino Affiliate Director, you will be responsible for managing and optimizing their affiliate marketing program.

Your primary objective will be to build and maintain strong partnerships with affiliate partners to drive high-quality traffic and increase player acquisition.
You will play a crucial role in developing and executing strategies to enhance the affiliate program’s performance, monitoring key performance indicators (KPIs). 

This role requires you to be hands-on and responsible for shaping my client’s strategy from day one and to then later build out your team as your gorwth journey continues. 


Affiliate Program Management:

  • Develop and execute the overall affiliate marketing strategy, ensuring alignment with the company’s business goals.
  • Identify and recruit new affiliate partners to expand the program’s reach and diversify traffic sources.
  • Monitor the performance of existing affiliates, provide regular feedback, and implement improvement plans to maximize their potential.

Performance Tracking and Analysis:

  • Analyze affiliate performance metrics, including conversion rates, player lifetime value, and revenue generation.
  • Utilize data-driven insights to optimize affiliate offers, commission structures, and promotional materials.
  • Create and present performance reports, highlighting key findings and actionable recommendations.

Relationship Management:

  • Cultivate strong relationships with affiliates, acting as the main point of contact for communication and support.
  • Collaborate with affiliates to develop innovative marketing campaigns and promotional materials that align with their audiences.
  • Ensure timely and accurate payments to affiliates, resolving any issues or disputes that may arise.

Compliance and Regulation:

  • Stay up-to-date with industry regulations and compliance standards related to affiliate marketing and online gambling.
  • Ensure all affiliate partners adhere to the company’s terms and conditions, responsible gaming policies, and marketing guidelines.

Team Leadership and Development:

  • Create and manage a team of affiliate managers, providing guidance, coaching, and performance evaluations.
  • Foster a collaborative and positive work environment, promoting professional growth and development among team members.

Industry Analysis:

  • Keep abreast of industry trends, competitor strategies, and emerging affiliate marketing techniques.
  • Implement best practices and innovative ideas to maintain a competitive edge in the affiliate marketing landscape.


  • Proven experience in affiliate marketing within the online gambling industry with a Curacao operator.
  • Strong understanding of online casino games, sports betting, and the online gambling market.
  • In-depth knowledge of affiliate platforms (Affilka is a plus), tracking systems, and marketing analytics tools.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Outstanding communication and negotiation skills to effectively interact with affiliates and internal stakeholders.
  • Detail-oriented with strong organizational and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment while meeting tight deadlines.
  • Knowledge of gambling regulations and responsible gaming practices is preferred.

Apply for the role of Casino Affiliate Director on Pentasia.

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