Influencer Marketing: A Realistic Choice for iGaming Affiliates?

In the worlds of ecommerce, beauty & fashion, travel & leisure, among others, it seems that influencer content is king. Why has iGaming been slower to pick up on this trend?

Is influencer marketing as a method for driving iGaming traffic realistic for affiliates, or are influencer partnerships an expensive road to nowhere?

  • Background to the influencer market
  • Can influencers compete with performance marketers and affiliates?
  • What benefits are there to using influencers for iGaming?
  • Dispelling the myths!

Sam Fowler, Senior Account Manager, The Goat Agency

25th Feb 2020