Influencer Marketing: A Realistic Choice for iGaming Affiliates?
In the worlds of ecommerce, beauty & fashion, travel & leisure, among others, it seems that influencer content is king. Why has iGaming been slower to pick up on this trend?
Is influencer marketing as a method for driving iGaming traffic realistic for affiliates, or are influencer partnerships an expensive road to nowhere?
- Background to the influencer market
- Can influencers compete with performance marketers and affiliates?
- What benefits are there to using influencers for iGaming?
- Dispelling the myths!
Sam Fowler, Senior Account Manager, The Goat Agency