Contrary to widespread belief, WordPress is not SEO-friendly out of the box but it is easier to optimize than many other CMS options out there, writes Julia Logan of Irishwonder.com.
With content management systems like WordPress out there, it would seem anybody can put up a site and be done with it. After all, over 12 million sites using WordPress can’t be wrong, can they? Also, there is a widespread belief that WordPress is SEO-friendly out of the box, without any additional modifications. Unfortunately, it’s not as true as one might wish it to be. On one hand, WordPress is far easier to optimize than many other CMSs, especially proprietary platforms used by only one company. WordPress, like any opensource creation, is open to modifications and improvements by anyone who wishes to contribute to its development, and apparently some SEO-savvy developers did have their say over years. A good example of this positive change is WordPress going from the default permalink structure of domain. com/?p=123 to the more friendly domain. com/sample-post/. On the other hand, with a typical default installation of WordPress, you still have to deal with multiple issues such as:
- duplicate content;
- indexable search results;
- issues when creating an XML sitemap, etc.