How to Evaluate Traffic: An Affiliate and Operator Perspective
As the iGaming affiliate industry continues to grow into new geos and new traffic types, it is increasingly important that both operators and affiliates work closely together to form successful partnerships. In order to do so, it is pivotal that both understand how each is evaluating campaigns and traffic, and that they are aligned on success factors. This panel will dive into how each does this, and what information is key in sharing with one another to gain long term success.
Moderator: Allan Petrilli, VP of Sales & Growth, Intelitics
Allan Stone, CEO, Intelitics
Allan Turner, Founder, Mustard Digital
Yoni Sidi, CMO, Skywind Media Group
Remko de Boer, Head of Affiliate Marketing, LeoVegas