As CRO Specialist - Sports Media
Job description
We are looking for an experienced and data-driven CRO Specialist to join Better Collective’s Sports Media Division. In this role, you will play a key part in improving performance across our biggest Sport Media Brands by identifying optimisation opportunities, leading A/B testing efforts, and translating insights into scalable actions.
The role is based in our Buenos Aires office in the Digital Intelligence Team, and will be dedicated to optimise our portfolio of Sports Media Brands such as bolavip.com, redgol.cl, and torcedores.com.
You will be working closely with Editorial, Product, Design, & UX teams to test and implement changes that increase user engagement and drive business impact.
Your expertise will help ensure that the main KPIs for all our Sport Media brands are reached, and that we create optimal value across these brands. You will combine research, user insights, and analytics to craft better user journeys and maximise conversion potential across a wide range of markets.
Job responsibilities
● Own and execute CRO initiatives for the Sports Media Division, identifying performance gaps and developing hypotheses to improve outcomes
● Assist the Editorial Team in their creation of content that engage, and drive retention
● Use tools such as Marfeel Compass, Microsoft Clarity, and Google Anlaytics to conduct quantitative and qualitative research
● Work alongside UX/UI designers to ideate, visualise, and execute impactful test variants
● Manage the full optimisation lifecycle, from research and prioritisation through to testing, measurement, and rollout
● Communicate test results clearly to stakeholders, ensuring learnings are shared and successful outcomes are scaled
● Align CRO activity with broader Sports Media strategy and collaborate with cross-functional teams to embed CRO into planning processes
● Support the development and reporting of key CRO metrics and KPIS
Job requirements
● Strong experience with Analytics tools - Marfeel Compass preferably, but also Google Analytics 4
● Strong analytical skills and the ability to translate data into clear business insights.
● Proficiency with A/B testing tools such as VWO, along with a good foundation in statistics
● Comfortable with tools like Microsoft Clarity or Hotjar for behavioural analysis.
● Experience aligning CRO strategy with stakeholder objectives and managing test pipelines
● Ability to distil complex data into a compelling narrative and make data-informed recommendations
● Curious mindset with a strong sense of initiative and ownership
● Fluency in English, both spoken and written
Bonus qualifications
● Google Tag Manager
● HTML, CSS, Javascript, or jQuery
● CRM tools such as Hubspot
● Copywriting or creative strategy
● Interest or experience in the sports betting or iGaming industry
Why work for us?
● Work alongside highly competent, helpful, and driven colleagues - we are really good at what we do and thrive when contributing to each others’ success and growth
● Freedom and responsibility - no micromanaging here. There are deliverables and deadlines, but how you get there is up to you. We do however expect you to know how to - and be comfortable with - asking for help when needed
● Things move at a fast pace, and that keeps us sharp. If you love challenges and the feeling of moving forward, this is the place to be
Application deadline
We look forward to hearing from you as soon as possible.
We will process your application quickly and give callbacks continuously until we find the perfect candidate.
Expected start date: As soon as possible.
Questions?
If you have any questions about the position, you are welcome to contact Senior Director of Digital Intelligence, Jacob Hartung at jhartung@bettercollective.com
Hybrid
Buenos Aires, Argentina
