Optibid is a new and unique PPC optimisation system that caters specifically for the gaming industry, built from extensive experience of managing both our own and other’s brands.
Our unique algorithm isolates and weights a wide range of variables, automating bid adjustment to get maximise campaign performance. The optimisation process incorporates probability distribution modelling to accurately measure and predict conversion rates, whilst analysing player values to optimise ROI based on your objectives and constraints.
Our turnkey solution offers custom built campaigns based on our knowledge and expertise spanning over 30 years, along with a personal account manager to make sure you achieve your optimal results. Our flexible software can target specific objectives, including speed of ROI; overall spend control, target CPAs across different campaigns, and much more.