Isle of Man Post Office
Direct Mail continues to grow!
The Isle of Man is a leading jurisdiction in the eGaming sector and was one of the world’s first jurisdictions to develop a bespoke licensing and regulatory regime specific to the requirements of a flourishing eGaming industry. Since then the Island has gone on to establish itself as one of the most secure and highly respected territories for eGaming.
Isle of Man Post Office has been in operation for over 40 years now, and has cemented its reputation in the eGaming sector amongst operators and affiliates worldwide over the past few years. Isle of Man Post Office enables the delivery of communications for a diverse range of clients around the world and over the years it has gone from providing traditional paper based solutions to a wider selection, including mobile communications through its Secure Direct Mail brand which is part of the largest mailing house on the Island. Indeed, the Post Office continues to play a vital role in supporting the continued growth of the island’s thriving eGaming sector as well as the wider economy.
The world has changed to a great extent the way in which we send out our communications. Digital has, of course, grown to become ever more dominant over the last two decades, however many of us still find it extremely gratifying to receive a letter or package in the post that has been sent in a personalised manner by way of Direct Mail (DM).
DM is an integral part of the overall marketing mix, 92% of all DM is opened, and 48% of people are driven online or engage in digital activity as a result of receiving it. To add to this, 74% of people will always open and read a mailer and 50% claim to prefer it to email. In 2016 it was recorded that 500 million more pieces of DM are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI.
Many eGaming companies use DM to great effect. Having identified the segment that they wish to target and for purposes which would commonly fall into one of three distinct areas retention, acquisition or re-activation, they then determine the data they wish to use, craft their communication message and produce the creative they wish to use before then distributing the items into the mail.
Secure Direct Mail is a specialist communications division of the Isle of Man Post Office; it offers operators and affiliates a complete one-stop-shop for DM with one point of contact, a dedicated account manager, throughout the entire campaign process. Whatever the objective, its team of experts will work closely with you to help you to devise and deliver bespoke, personalised marketing campaigns using a range of different print formats including scratch cards and one piece mailers aimed at the complete player lifecycle including, retention, reactivation and acquisition. This is all in addition to data cleansing and verification, mail merge, automated or manual envelopment. As a post office it can then ensure that items are instantly dispatched into the UK and international mail streams, and assist with response handling and returns management using its sophisticated barcode technology.
While DM continues to be a successful promotional channel there is a growing realisation that it needs to be integrated with mobile and online marketing channels in order to remain competitive for the long term. Secure Direct Mail’s digital scratch card and games product does just that, it brings the physical DM together with the latest mobile technology that can be facilitated through the use of QR codes and SMS text.
All of Secure Direct Mail’s services are also covered by internationally recognised standards ISO 27001 for data security and ISO 9001 for quality management.
Secure Direct Mail is regularly audited and prides itself on maintaining these important ISO standards. Its team works hard all year round to ensure that it continually complies with strict industry standards and, of course, best practise. As a result, it can guarantee that businesses that choose to outsource their services can do so with absolute peace of mind.