The agreement will run for five years until the 2026 Fifa World Cup, which will be co-hosted by the US, Canada and Mexico.
The partnership will see Betclic serve as an official partner of the French national team and the FFF’s Coupe de France domestic club competition, as well as support amateur football in the country.
“This new collaboration with a dynamic French company, a historical leader in its market, makes all the more sense as Betclic is invested and renowned in football,” FFF president Noël Le Graët said.
“In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the flagship competition of French football which brings together more than 7,000 professional and amateur clubs at each edition.”
Betclic founder and chief executive Nicolas Béraud added: “For more than 15 years, Betclic has been a major player in French football, so we are very proud to become a partner of the teams of France, the Coupe de France and amateur football.
“Betclic will therefore be closer to French fans for the next international, national and local events in order to experience football like nowhere else and to exalt their passion for sport. This collaboration confirms the commitment and support of Betclic to the development of French sport.”