Yggdrasil signs LuckyStreak as latest franchise partner
Published 3rd March 2021
Under the deal, LuckyStreak will significantly scale its B2B market operation and have access to Yggdrasil’s technology stack and premium portfolio offerings to commercialise its business strategy.
The franchise licensing agreement will grant LuckyStreak access to Yggdrasil’s entire in-house games catalogue, back-office, BOOST promotional tools and content created by YG Masters partners, as well as GATI technology.
“We are excited to become a franchise partner and to effectively scale our business opportunities, and enhance our offering to partners by using Yggdrasil’s proven technology, tools and services,” LuckyStreak co-founder and chief executive Ady Totah said.
“Through Yggdrasil’s franchise proposition we can access premium content in our key markets and accelerate our aggressive business strategy. We can’t wait to get started.”
Yggdrasil’s chief of global market operations Björn Krantz added: “With our franchise offering we give partners a cost-effective way to set up, launch and operate their own B2B iGaming operation with Yggdrasil’s games at the core.
“We are delighted to have LuckyStreak on board and the deal will enable them to access everything that has been created by Yggdrasil in the past eight years and will allow them take their business operations to the next level.”