Yabo Sports pens regional deal with PSG
Published 12th November 2020
Under the agreement, Yabo Sports becomes the official regional partner of PSG in Asia.
Yabo Sports will have access to exclusive marketing rights in Asia, as well as benefit from the club’s presence in the region.
“Based on brand values and common business objectives, Yabo Sports and Paris Saint-Germain intend to strengthen their popularity in their respective fields,” Yabo Sports marketing director David Lee said.
“We sincerely believe that with this joint effort, Yabo Sports and PSG will boost the development of the sports industry and usher in a new era for sports entertainment.”
Sébastien Wasels, managing director of PSG Asia-Pacific, added: “We’re confident that Yabo Sports will be the perfect partner for the club, and together we will be able to reach more fans and engage more with this growing base in Asia.
“This is a strategic partnership for the club, demonstrating our growing commitment to the region following the launch of our APAC office, our successful Asian tours in 2018 and 2019, the signing of key partnerships as well as the opening of our stores. in Japan and South Korea.”