Whistle-to-whistle ban cuts minors' exposure to gambling ads

Whistle-to-whistle ban cuts minors' exposure to gambling ads

The Betting and Gaming Council (BGC) has hailed the impact of the so-called whistle-to-whistle ban on gambling advertisements during televised sporting events in the UK, saying the measure has cut the number of ads seen by children by 97%.

Published 25th August 2020

Introduced on 1 August 2019, the ban means gambling advertising cannot be shown on pre-watershed sports from five minutes before an event begins until five minutes after it finishes, with the exception of horse and greyhound racing.

Research by media researchers Enders Analysis found that the number of gambling ads seen by four to 17-year-olds during the whistle-to-whistle period fell 97% since the ban was put in place.

The overall number of gambling ads seen by children during live sports broadcasts also declined sharply, falling 70%.

Enders Analysis also stated that there were 1.7bn fewer views of betting ads during the first five months of the ban, as well 109m fewer gambling ads viewed across four comparative weekends.

Read the full story on iGB.

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