to expand affiliate programme to expand affiliate programme

Esports betting website has announced plans to expand its Vie Partners affiliate programme worldwide.

Published 18th March 2019 has signed up Affiliate Insider (AI) to manage and promote the growth of Vie Partners.

The programme offers affiliates traditional sports and esports in a player-versus-player betting exchange. A revenue-share scheme of up to 35% is available.

Vie will also benefit from in-house affiliate manager training to support on the AI Content Hub.

“They had an acute understanding of the complexities we face in the emerging esports sector and been involved with managing and growing affiliate networks and programs since the very beginning in the gambling space,” CEO Grant Johnson said.

“We couldn’t possibly have found a more experienced partnership to help us continue our online growth and affiliate programme expansion.”

AI founder and CEO Lee-Ann Johnstone added: “The esports industry is emerging and we are keenly interested in supporting good affiliate marketing practices in this sector.

“The convergence of esports and traditional sports betting is more apparent and we’ll be looking to educate and help bridge the gap between real life experiences and online brand engagement as part of our strategic focus.”