Unibet expands marketing deal with PSG

Unibet expands marketing deal with PSG

Kindred-owned online betting operator Unibet has extended and expanded its sponsorship agreement with French Ligue 1 football club Paris Saint-Germain.

Published 23rd January 2020

The deal will run through to the end of the 2022-23 season, extending rights into new regions outside Europe, targeting audiences in territories such as the US and Australia.

The current deal, due to expire at the end of the 2019-20 season, includes rights in Europe only. The new, expanded agreement will also cover enhanced rights in Europe.

Mathieu Drida, general manger of Kindred France, said: “Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans.

“We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”