Tipico US partners Income Access on affiliate programme

Tipico US partners Income Access on affiliate programme

The US division of sportsbook operator Tipico has launched a new affiliate programme in New Jersey via a partnership with Income Access.

Published 21st September 2020

Under the arrangement, Income Access’ team of affiliate marketing experts will manage the programme, which will support Tipico’s new sports betting and igaming brand that will soon launch in New Jersey.

According to Income Access, the programme will enable affiliates to develop and monitor digital marketing campaigns for the operator.

Tipico US will officially unveil its new gaming brand to sports enthusiasts within the state before the end of the year.

Adrian Vella, managing director of Tipico’s US business, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team.

“As part of our US expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Tara Wilson, senior vice president and general manager at Income Access, added: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership.

“Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”