Takkaro acquires LadyLucks.co.uk

Takkaro acquires LadyLucks.co.uk

Affiliate marketing specialist Takkaro has acquired gaming site LadyLucks.co.uk and transformed it into an online casino guide.

Published 11th October 2019

Takkaro will operate the LadyLucks brand as a UK-focused online casino guide and affiliate site, promoting select casino brands and offering tutorials, game reviews, FAQs, support and advice on responsible gambling.

Founded and launched by IGT in 2011, LadyLucks was the first dedicated mobile casino in the UK. It was purchased by Alea in 2017.

Maxime Gross, managing director of Takkaro, said: “LadyLucks is already an established and trusted brand and we have been impressed by its reach. We identified its promise as a casino guide and this acquisition makes sense both for LadyLucks and Takkaro.

“We believe that the combination of LadyLucks’ prominence and Takkaro’s expertise and knowledge of the online casino and affiliate sector will create a fantastic experience for players.

“We care about our players and so LadyLucks will also include a section on responsible gaming where we offer tips that will help players maximise their overall gaming experience while helping them to avoid the dangers of developing a gambling addiction.”