SuprNation eyes CRM boost with Enteractive
Published 29th June 2020
The partnership will focus on activating NRCs to NDCs, as well as to reacquire lapsed or dormant player accounts across the SuprNation brand portfolio, which includes VoodooDreams.com and Duelz.com.
SuprNation will integrate the (Re)Activation Cloud platform and work with Enteractive’s agents to engage in one-on-one conversations with players by phone.
“With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity,” SuprNation casino manager Rasmus Hammar said.
“Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.”
Mikael Hansson, founder and chief executive of Enteractive, added: “SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand.”