Sun Racing affiliate app launches

Sun Racing affiliate app launches

A new affiliate app has been launched by newspaper publisher News UK for its Sun Racing brand.

Published 12th March 2019

The app will feature horse racing content and include links to odds provided by operator partners such as Betway, Coral, Ladbrokes, William Hill and Unibet.

The editorial content will include analysis, news stories and columns from Sun Racing ambassadors, TV presenter Matt Chapman and jockey Megan Nicholls.

“Horse racing is moving on and Sun Racing will deliver for the modern punter,” said Sun Racing director James Garmston, who was appointed in January after having previously served as chief executive of Easyodds.
“We want to give the power to the punter and do all of the hard graft for them, whatever their level.

“It’s no jargon, we get to the heart of what people need to know and deliver it in a style that allows them to have a fun and an informed flutter.”

The launch coincides with the 2019 Cheltenham Festival, which began earlier today (Tuesday).

Sun Racing is sponsoring the 2019 Stayers’ Hurdle at the festival, scheduled for this Thursday. News UK will also run a marketing campaign to promote the app, across The Sun newspaper and programming on the talkSPORT radio station.

“Sun Racing has already engaged a strong following of race goers with its unique approach to horse racing, day-in-day-out scoops, pithy analysis and bite-size tips,” the Sun’s managing director, David Robinson, said. “We have sought-after reach, high quality content and now, a market-leading betting product.”