StarCasinò.sport nets partnership with Napoli

StarCasinò.sport nets partnership with Napoli

Betsson Group’s StarCasinò.sport brand has agreed a new marketing deal with Italian Serie A football club SSC Napoli.

Published 16th November 2020

The agreement will cover the 2020-21 season, with StarCasinò.sport to serve as an institutional sponsor of the team.

Napoli and StarCasinò.sport will work together on a wide range of fan-focused initiatives, as well as to create original content for supporters.

StarCasinò.sport branding will also appear on the LED pitch-side boards inside the team’s stadium, as well as on billboards at its training ground and interview backdrops.

“We’ve always worked hard to strengthen and grow our brand through innovative, engaging initiatives which bring us closer to sport lovers and fans,” Betsson chief commercial officer Ronni Hartvig said.

“Our playful spirit, unerring loyalty to the community and deep passion are values that we share with SSC Napoli and that lead us to invest in quality, creativity and innovation to deliver entertainment that provides a real thrill, particularly at the current time when it’s not possible to watch matches live.”

Napoli’s head of operations, sales and marketing, Alessandro Formisano, added: “StarCasinò.sport has shown innovation and creativity in the editorial, digital and sports fields and we have no doubt that they will help us to further enhance the way we engage with Napoli fans.”