Spotlight links up with Betfair Exchange
Published 9th March 2020
The agreement will see the launch of new show ‘Racing Post Live’, covering the biggest horseracing festivals throughout the calendar year.
The show will run throughout the flat and jumps season, covering more than 42 live racedays and producing several Betfair Exchange educational videos.
Spotlight, which counts the Racing Post among its brands, and Betfair Exchange, will launch the new show in time for the 2020 Cheltenham Festival,
Experts from Spotlight and Betfair Exchange, as well as other guests, will offer live and real-time insight, tips and reaction for every day of Cheltenham.
“We are very excited to work on this innovative video proposition in partnership with the marketing team at Betfair,” Spotlight’s digital marketing director Gethin Evans said.
“It's a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels.”
Harry Phillips, head of UK and Ireland brand marketing for Betfair, added: “We are constantly looking for scalable ways to reach qualified digital audiences, and we are delighted to be working with Spotlight Sports Group to do that.
“The opportunity to partner on a pioneering live show across the biggest horseracing festivals is something that will help build awareness and education of the Betfair Exchange product.
“We are working with the Spotlight Sports Group in-house production team to produce a true made- for-platform watch along for horseracing, which we hope drives further engagement in the sport going forward.”